Lush Cosmetics is now introducing eco-friendly packaging peanuts to the products that it ships. These new packaging materials are entirely plant-based and made with a base of vegetable starch, which makes them much more efficient to produce than conventional popcorn packaging materials. In fact, the use of eco materials for these new packaging peanuts consumes 23% less energy and produces 7.5 times more packaging materials than peanuts made with polystyrene.
The plant-based packaging material is 100% biodegradable in water and soil. As Lush Cosmetics describes: "If you simply want to dispose of it, either add it to your compost or toss it into a sink or bathtub, and run water until it’s all gone."
Many of Lush Cosmetics' shampoos, soap bars and bath bombs are packaged without any materials at all, in part of a move to reduce overall packaging waste.
Plant-Based Packing Peanuts
Lush Cosmetics' Packing Peanuts are Biodegradable
Trend Themes
1. Eco-packaging - The rise of eco-friendly packaging materials, such as plant-based packaging peanuts, presents a disruptive innovation opportunity for the packaging industry to move towards a more sustainable future.
2. Sustainable Materials - The use of sustainable materials in packaging, such as vegetable starch, presents a disruptive innovation opportunity for the materials industry to meet the growing demand for more eco-friendly products and packaging.
3. Composting Solutions - The increasing prevalence of biodegradable packaging materials presents a disruptive innovation opportunity for the composting industry to develop and promote new and innovative solutions for the disposal of these materials.
Industry Implications
1. Packaging - The rise of eco-friendly packaging materials presents a disruptive innovation opportunity for the packaging industry to develop and produce sustainable packaging solutions.
2. Materials Science - The use of sustainable materials in packaging presents a disruptive innovation opportunity for the materials science industry to explore and develop new and innovative materials that are both eco-friendly and efficient.
3. Composting - The increasing prevalence of biodegradable packaging materials presents a disruptive innovation opportunity for the composting industry to develop and implement new solutions for the efficient and effective disposal of these materials.