In downtown Los Angeles, Bud Light set up a real Pac-Man game in order to have someone prove that are were #UpForWhatever. The giant maze of the black and blue setup included white dots that were actually edible, as well as glowing neon ghosts to watch out for.
The elaborate setup and the timing of the maze's installation is leading people to believe that this giant Pac-Man maze will be part of Bud Light's Super Bowl ad this year. True enough, it's been teased that the ad named 'Coin' "Will tell the story of a drinker of the light beer who steps out for a night of fun with 1980s icon Pac-Man as he enters a life-size, interactive Pac-Man game."
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
Trend Themes
1. Real-life Interactive Games - Opportunity for brands to create immersive experiences that merge the digital and physical worlds.
2. Nostalgia Marketing - Utilizing iconic retro elements to connect with consumers and evoke nostalgic emotions.
3. Experiential Advertising - Using interactive installations and experiences to engage consumers and create memorable brand interactions.
Industry Implications
1. Beverage - Integration of gaming elements in marketing campaigns to enhance brand engagement and appeal to target audience.
2. Advertising - Opportunity to create innovative and immersive ad campaigns that capture consumer attention and drive brand awareness.
3. Entertainment - Collaboration between brands and entertainment industry to create unique experiences that combine popular culture references with interactive elements.