The Hungry Man Pie range from Four 'N Twenty is touted as one that provides "massive meat pie" products that are so large, consumers should lift the heavy handheld pies using their knees.
The Hungry Man Massive Meat Pie takes the form of a pastry-wrapped savory pie filled with 100% Australian beef and mutton, which makes up 30% of the product. The Four 'N Twenty Hungry Man collection also includes several sausage rolls that also spotlight their larger-than-usual sizes.
Many consumers who are looking for protein-packed on-the-go snacks are turning to handheld meat products that offer convenient ways for them to indulge in mealtime staples without a fork or a knife. At the same time, many brands are offering portion-controlled bite-sized pies and this Hungry Man Massive Meat Pie clearly stands apart based on its size alone.
Oversized Meat Pies
The Hungry Man Pie Product Packaging Advises One to "Lift with Their Knees"
Trend Themes
1. Protein-packed On-the-go Snacks - Creating handheld meat products that offer convenience and high protein content presents opportunities for innovation in the snacking industry.
2. Portion-controlled Bite-sized Pies - Developing bite-sized pies that cater to individuals looking for controlled portion sizes can disrupt the traditional pie market and meet the needs of health-conscious consumers.
3. Oversized Meat Products - Exploring the creation of oversized meat products, such as the Hungry Man Massive Meat Pie, offers a unique selling proposition and stands out in the market due to its size.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the demand for protein-packed on-the-go snacks by developing innovative handheld meat products.
2. Food Packaging Industry - The food packaging industry can provide solutions for portion-controlled bite-sized pies by designing packaging that promotes convenience and portion control.
3. Meat Product Manufacturing - Meat product manufacturers can tap into the trend of oversized meat products by creating unique, large-sized offerings to capture consumer attention and differentiation.