For the making of its Överallt collection of home goods, IKEA teamed up with top African designers, introducing a vibrant new range of products. Beyond offering seating solutions, the collection includes hackable chairs that benches that encourage people to socialize. The range also includes rugs made from recycled crisp packets and baskets created with faux hair braids.
The new collection from IKEA was recently launched at the Design Indaba conference in Cape Town, showing off the brilliant work created in collaboration with top designers from five African countries. Rather than deciding to work with furniture designers in particular for this collection, IKEA opted to co-create with "people who are really getting out there, taking risks and expressing themselves and who represented the best of the African creative bug."
Collaborative African Furniture
IKEA Co-Created the Överallt Collection with African Designers
Trend Themes
1. Collaborative Design - Collaborating with African designers, such as at the Design Indaba conference, presents opportunities for disruptive innovation in the furniture industry.
2. Social Furniture - Introducing hackable chairs and benches that encourage social interaction offers an opportunity for disruptive innovation in the home goods industry.
3. Sustainable Materials - Creating rugs from recycled crisp packets and baskets from faux hair braids opens up opportunities for disruptive innovation in the recycling and sustainable materials industries.
Industry Implications
1. Furniture - Collaborating with African designers presents opportunities for disruptive innovation in the furniture industry.
2. Home Goods - Introducing hackable chairs and benches that encourage social interaction offers an opportunity for disruptive innovation in the home goods industry.
3. Recycling - Creating rugs from recycled crisp packets and baskets from faux hair braids opens up opportunities for disruptive innovation in the recycling industry.