Betr is a direct-to-consumer brand that stands out in a sea of over-the-counter medicine for its unique socially conscious approach. The brand is focused on helping people alleviate pain and allergies, some of the most common ailments, and for every time a consumer shops for themselves, they also help to provide medication for someone in need.
Knowing that people want and need relief fast, Betr bundles OTC products that are commonly used together. The Allergy Relief Essentials, for example, combines 24-Hour Prescription Strength Relief Tablets and an equally long-lasting Prescription Strength Nasal Spray with Multi-symptom Nighttime Relief Tablets. There's also the Pain Relief Essentials bundle from Betr, which helps to offer a discount on individual items for headaches, backaches, menstrual cramps and much more.
Bundled D2C Medicines
Betr Reimagines Over-the-Counter Medicine in a Socially Conscious Way
Trend Themes
1. Socially Conscious Direct-to-consumer Medicines - Creating a brand that provides relief and helping people in need can disrupt the medication industry by calling attention to social responsibility.
2. Bundling Complementary Over-the-counter Medicine - Packaging together different types of OTC medicine that are commonly used together can create a new market for people looking for convenient and effective solutions.
3. Discounted OTC Bundle Packages - Offering discounts on bundled OTC products can disrupt the traditional model of buying individual items and encourage bulk purchases.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can benefit from implementing socially responsible practices and bundled packages to meet consumers' needs and values.
2. Direct-to-consumer - Direct-to-consumer businesses can capitalize on the trend of bundled packages that provide discounted and complementary products.
3. Retail - Retailers can compete by offering these bundled discount packages to capitalize on the convenience and cost-effectiveness that they offer.