The Over Easy breakfast bars are a high-quality range of products for consumers who are in search of a way to conveniently fuel up in the morning without having to worry about unwanted levels of sugar. The bars come in four flavors including Banana Nut, Apple Cinnamon, Vanilla Matcha and Peanut Butter, which are each made with natural nut butter, organic oats, cage-free egg whites and honey. The bars contain between eight to 11-grams of protein each along with six to eight-grams of fiber.
CEO and Founder Kyle Maggard spoke on the Over Easy breakfast bars saying, "People talk about big tobacco, big pharma, and big oil… but what about big breakfast? Legacy breakfast companies have been pumping us full of sugar every morning for decades, and now breakfast on social media is dominated by ridiculous recipes and unrealistic 10-step morning routines. We all just need a breakfast that tastes great, is healthy, and doesn’t slow us down, and as a dad with a toddler and a newborn, I understand this now more than ever! I created Over Easy to offer people a realistically delicious start to their day — through simple, healthy, and great tasting breakfast bars."
Low-Sugar Fiber-Rich Breakfast Bars
Over Easy Breakfast Bars are Made with Simple Ingredients
Trend Themes
1. Low-sugar Breakfast Alternatives - Consumers are seeking out alternative breakfast options with low-sugar content, presenting opportunities for players in the food industry to innovate with healthier options.
2. Simple Ingredients - As Over Easy Breakfast Bars show, there is a growing demand for products that use simple, natural ingredients for people looking for healthy yet convenient breakfast options.
3. Fiber-rich Products - The trend towards high-fiber diets is growing, with products like Over Easy Breakfast Bars tapping into this market and offering food industry players further opportunities to develop innovative and nutritious breakfast options.
Industry Implications
1. Food - With the rise of consumer demand for healthier breakfast options, the food industry has the opportunity to explore new possibilities and develop innovative, fiber-rich breakfast products.
2. Health and Wellness - As people become more health-conscious, the health and wellness industry can offer products like Over Easy Breakfast Bars as part of a trend towards healthier lifestyles.
3. Snacking - Over Easy Breakfast Bars highlight the potential for the breakfast bar market to expand into the snacking industry as consumers look for on-the-go, nutrient-rich options throughout the day.