Tajín collaborated with Outshine Snacks to introduce its first-ever frozen snack in the United States. Outshine Mango with Tajín takes the form of a frozen fruit bar that combines the satisfying sweetness and refreshment of mango with the brand's well-known chili-lime seasoning.
Previously, Tajín and Outshine have created sweet and spicy snacks together and this one represents the newest product inspired by the existing consumer behavior of sprinkling Tajín on favorite frozen fruit bars. The sweet, spicy and tangy flavor experience offers a different take on the many frozen fruit bars that can be found in the frozen aisles of supermarkets in the summer. Outshine Mango with Tajin can be found at a variety of stores, including Walmart, Safeway, and Meijer.
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Seasoned Frozen Fruit Bars
Outshine Mango with Tajín is Enhanced with Chili-Lime Seasoning
Trend Themes
1. Sweet and Spicy Snacks - Creating frozen snacks that combine sweet and spicy flavors offers a unique and appealing taste experience for consumers.
2. Chili-lime Seasoning - Incorporating chili-lime seasoning into frozen fruit bars introduces a new flavor profile that can attract consumers looking for a tangy twist.
3. Collaborative Product Development - Partnering with well-known brands like Tajín to create innovative frozen snacks presents opportunities for companies to expand their product offerings and reach new customer segments.
Industry Implications
1. Frozen Snacks - The combination of sweet and spicy flavors in frozen fruit bars presents an opportunity for the frozen snacks industry to cater to consumers' diverse taste preferences.
2. Seasoning and Spice - The introduction of chili-lime seasoning in frozen fruit bars opens up potential for the seasoning and spice industry to explore new applications and expand their product offerings.
3. Retail and Supermarkets - The availability of Outshine Mango with Tajín in major retailers like Walmart, Safeway, and Meijer highlights the potential for the retail and supermarket industry to tap into the demand for unique frozen snacks.