Although youth camps and other fun summer activities for kids have been cancelled this year, Asmodee wants to make sure kids are entertained all the same by launching an outdoor board game campaign. The #PlayItOutdoors campaign is all about getting fans to take their favorite board games outside and players who participate have the chance to get rewarded just for doing so.
While families have been staying home and playing board games during much of their time in lockdown, Asmodee wants to support households and social bubbles this summer with games like Ticket to Ride, Rory’s Story Cubes, Catan and Bananagrams. Each week, a different game will be highlighted and players are invited to use the official campaign tags on social media to get in the running for a weekly cash prize.
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
Trend Themes
1. Outdoor Board Game Campaigns - Disruptive innovation opportunity: Explore the potential of combining traditional board games with outdoor activities to create unique gaming experiences.
2. #playitoutdoors - Disruptive innovation opportunity: Develop interactive digital platforms or mobile apps that enhance the outdoor board game experience and provide additional rewards for players.
3. Youth Entertainment During COVID-19 - Disruptive innovation opportunity: Create virtual platforms or online communities that offer interactive and immersive gaming experiences for children and families.
Industry Implications
1. Board Game Industry - Disruptive innovation opportunity: Collaborate with game publishers to develop new board games specifically designed for outdoor play.
2. Digital Gaming Industry - Disruptive innovation opportunity: Integrate virtual reality or augmented reality technologies into outdoor board game experiences to elevate player engagement and immersion.
3. Social Media Marketing Industry - Disruptive innovation opportunity: Develop targeted social media campaigns and partnerships to promote the #PlayItOutdoors movement and increase brand visibility.