I don't think the Oscars 2011 commercial could have been any better than this. Starring the two youngest hosts in Oscar history, Anne Hathaway and James Franco, it features them as 'hosts in-training.'
With warm-ups, dancing routines and even wardrobe malfunctions, the Oscars 2011 commercial really gets us wondering what they have up their sleeves for the big event. The best thing about the campaign is the easy rapport between the two stars.
Hosts-in-Training Campaigns
The Oscars 2011 Commercial Has Dancing and Dress Malfunctions
Trend Themes
1. Youthful Hosts - There is a trend of featuring young and fresh hosts for major events, which brings a new and energetic dynamic to the traditional format.
2. Behind-the-scenes Previews - The use of commercials and promotional campaigns showcasing the preparations and rehearsals of big events like the Oscars provides audiences with an inside look and builds anticipation.
3. Chemistry Between Co-hosts - There is a growing trend of casting co-hosts who have a strong rapport and chemistry, which enhances the overall entertainment value of the event.
Industry Implications
1. Event Production - This trend presents an opportunity for event production companies to explore innovative ways to engage audiences and create unique experiences for major events.
2. Advertising - The behind-the-scenes previews trend opens up possibilities for advertising agencies to create compelling commercials and promotional content that generates buzz and excitement for upcoming events.
3. Talent Management - The emphasis on co-host chemistry provides an opportunity for talent management companies to strategically pair up hosts with complementary styles and personalities for a more dynamic and entertaining show.