This year, Crabtree & Evelyn's holiday range introduces decorative candle trios, hand lotions that are packaged like Christmas crackers and an aromatic collection of shower baubles that can be displayed on one's holiday tree.
Rather than offering travel-sized bottles of bath products that would make ideal stocking stuffers, the brand created a series of decorative ornaments that are filled with products in limited-edition seasonal fragrances like Pomegranate & Argan Oil, Lavender & Espresso and Rosewater & Pink Peppercorn.
A growing number of seasonal products are being packaged in the highly giftable bauble format, making it easy for consumers to share everything from popcorn and sample-sized shots of alcohol with one another as functional presents that also double as holiday decorations.
Bath Product-Filled Baubles
Crabtree & Evelyn's Ornament Gifts are Filled with Body Care Products
Trend Themes
1. Bauble Gift Packaging - Packaging gifts in the decorative bauble format creates an opportunity for innovative product offerings that are highly giftable and also functional.
2. Limited Edition Seasonal Fragrances - Creating limited edition seasonal fragrances for bath products provides a unique selling point for brands and increased consumer demand during the holiday season.
3. Multi-functional Gifting - Consumers are seeking out gifts that can also serve a functional purpose, which provides innovative businesses the possibility of creating multi-purpose gifts with various added values.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can capitalize on the trend of multi-functional gifting by creating unique, fragranced and functional products that can be packaged in giftable baubles and ornaments for every season.
2. Food and Beverage - The food and beverage industry can produce holiday-themed baubles that contain delicious snacks or alcoholic beverages, providing a way to market their products during the holiday season.
3. Home Decor and Gift - Home decor and gift companies can incorporate the bauble gift packaging concept to differentiate themselves from competitors by offering unique and functional home decor items that can also be used as gifts.