Dairy Queen is getting in on the ongoing chicken sandwich crazy by quietly adding two new chicken sandwiches to its nationwide menu: the Original Chicken Strip Sandwich and the Spicy Chicken Strip Sandwich.
Just as the names suggest, both of the new chicken sandwiches feature chicken strips, rather than the single chicken fillet you find on most QSR chicken sandwich menus. The Original Chicken Strip Sandwich pairs two DQ signature all-white meat seasoned chicken strips with sliced tomato, crisp chopped lettuce, and mayo, on a soft and toasty bun. The new Spicy Chicken Strip Sandwich features two of the same all-white meat seasoned chicken strips, sliced tomatoes, and lettuce, but adds spicy DQ FlameThrower sauce into the mix as well.
Both of the new chicken sandwiches are available now from Dairy Queen locations nationwide.
Crunchy Chicken Strip Sandwiches
Dairy Queen Added the Original Chicken Strip Sandwich to Its Menu
Trend Themes
1. Chicken Strip Sandwich Craze - The rising trend of chicken strip sandwiches presents an opportunity for QSR chains to add variations and new flavors to their menus.
2. Chicken Fillet Alternative - The trend of featuring chicken strips instead of fillets in sandwiches can lead to innovative use of chicken strips in different food items such as salads, wraps, and bowls.
3. Spicy Sauce Toppings - The trend of adding spicy sauces as toppings on chicken sandwiches can expand to other QSR menus such as burgers, tacos, and fries.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR chains can seize the opportunity presented by the ongoing trend of chicken sandwiches and their variations in adding new flavors and innovative menu items.
2. Poultry Industry - As the trend leans towards featuring chicken strips in sandwiches, the poultry industry can potentially anticipate the demand for all-white meat seasoned chicken strips.
3. Sauce Industry - As the trend of adding spicy sauces as toppings on chicken sandwiches increases, the sauce industry can potentially create new and innovative spicy sauce flavors for QSR chains and households.