At Natural Products Expo West, 'Joolies' is emerging as a new organic Medjool date company created in partnership between Venice Brands and the Kohl Family Farm, one of the largest organic Medjool date growers.
Through Joolies, consumers will be able to get their hands on high-quality, hand-picked California superfruits, as the dates from the Kohl Family Farm have never been sold directly to consumers before now. Across hundreds of acres, the California dates are sustainably grown and harvested at their peak, and Joolies is being introduced to connect consumers to this journey.
Although Medjool dates, also called "the king of dates," are often reserved for special occasions or recipes, Joolies is on a mission to reshape consumer perceptions and associate these high-quality dates with snacking—especially as they are rich in natural energy, fiber and won't spike the blood sugar.
Vibrant Date Snacks
'Joolies' are Repositioning High-Quality Organic Medjool Dates as Tasty Snacks
Trend Themes
1. Repositioning Medjool Dates - Opportunity to reposition Medjool dates as a popular snack choice rather than just for special occasions or recipes.
2. Connecting Consumers to the Journey - Opportunity to create a stronger connection between consumers and the sustainable growing and harvesting process of Medjool dates.
3. Healthy Snacking with Medjool Dates - Opportunity to promote Medjool dates as a natural energy-rich, fiber-rich snack with no blood sugar spikes.
Industry Implications
1. Organic Food - Opportunity for the organic food industry to leverage the popularity of Medjool dates as a snack option.
2. Superfruits - Opportunity for the superfruit industry to highlight the health benefits and natural energy of Medjool dates as a new addition to the category.
3. Snack Foods - Opportunity for the snack food industry to explore Medjool dates as a nutritious and delicious alternative snack option.