At this year’s Sweets & Snacks Expo, Mount Franklin Foods introduced a few new brands of its own, including Sweet Valley Organics, which makes organic fruit snacks.
The brand offers products like Dark Chocolate Tart Cherries, Dark Chocolate Sea Salt Toffee Almonds and Dark Chocolate Chewy Bananas, each of which are simultaneously decadent and better-for-you snack options. These fair trade fruit snacks were specifically developed for "chocolate aficionados who prefer their snacks to be as certifiably delectable as they are organic." As such, the pouch packaging designs for the products call out the exclusion of GMO ingredients, as well as other "weird stuff."
The indulgent organic fruit snacks offer an elevated take on simple fruit, as well as a healthier approach to many other chocolate-covered confections.
Indulgent Organic Fruit Snacks
Mount Franklin’s Sweet Valley Organics Line is Decadent and Healthy
Trend Themes
1. Indulgent Organic Fruit Snacks - Opportunity for creating indulgent and healthier fruit snacks that appeal to chocolate lovers.
2. Fair Trade Fruit Snacks - Opportunity to develop fair trade fruit snacks with pouch packaging that promotes inclusion of organic ingredients and excludes GMOs.
3. Decadent Chocolate-covered Confections - Opportunity to innovate and produce decadent chocolate-covered confections using organic ingredients.
Industry Implications
1. Organic Food Industry - Opportunity to tap into the growing market for organic food products by offering indulgent and fair trade fruit snacks.
2. Sweets and Snacks Industry - Opportunity to cater to the demand for healthier snack options by introducing indulgent and organic fruit snacks.
3. Chocolate Confectionery Industry - Opportunity to disrupt the traditional chocolate confectionery market by offering chocolate-covered confections made with organic ingredients.