Organic Essence sets itself apart as a beauty company devoted to sustainability by packaging its all-natural products in non-plastic, renewable paper materials. The brand's range of deodorants are packed into unconventional tube forms that offer an alternative to the twist-up plastic applicators consumers are familiar with. Some of the Organic Confidence formulas from the brand include varieties like Lemon-Tea Tree Mint, Wood Spice and Rose Petal, which deter odor-causing bacterial with coconut oil.
Organic Essence also produces a variety of foot, body and face butter products in eco-friendly pots.
As many consumers are attempting to be more responsible with the products they purchase, a number of beauty brands are offering sustainable packaging solutions that prioritize the use of eco-friendly materials, recycling and reuse.
Compostable Deodorant Tubes
Organic Essence Packages Its Products in Renewable Paper Materials
Trend Themes
1. Sustainable Packaging Solutions - The trend of beauty brands offering sustainable packaging solutions presents disruptive innovation opportunities to develop new eco-friendly materials and recycling systems.
2. Non-plastic Applicators - The trend of using non-plastic applicators for beauty products provides disruptive innovation opportunities to explore alternative materials and designs.
3. Eco-friendly Beauty Products - The trend of eco-friendly beauty products creates disruptive innovation opportunities to develop sustainable formulas and packaging for a more responsible consumer market.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of sustainable packaging solutions and non-plastic applicators by developing innovative products and packaging designs.
2. Packaging and Materials - The packaging and materials industry can seize the opportunity in the trend of eco-friendly beauty products by creating new sustainable packaging materials and systems.
3. Consumer Goods - The consumer goods industry can tap into the trend of eco-friendly beauty products and non-plastic applicators to create innovative and sustainable product offerings.