Asprey Creative was recently tasked with the project of redesigning the look of Bubs Organic baby food pouches, transforming the previous all-purple packaging designs into sleek white packets to appeal to health-conscious parents.
The organic baby food range includes simple ingredient blends like Mango, Peach & Banana, as well as more exotic combinations like Super Vegetable & Rice Congee.
The Australian-made organic baby food brand now uses its smiling purple logo as a main part of its product packaging, with the fresh fruit and vegetable ingredients being shown cradled in the center of the curve to show off the purity and wholesome goodness of its products. As Asprey Creative describes: "This iconic graphic device has now become a unique, ownable and highly engaging callout for the Bubs brand."
Purist Infant Food Pouches
These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients
Trend Themes
1. Simple-ingredient Infant Food - There is an opportunity for companies in the infant food industry to focus on using simple, wholesome ingredients to appeal to health-conscious parents.
2. Sleek Packaging Design - Companies in the baby food industry could benefit from redesigning their packaging to be more attractive to health-conscious parents, similar to the all-white design used by Bubs Organic.
3. Exotic Ingredient Blends - As Bubs Organic shows, there is a trend towards using more unique and exotic ingredient blends in infant food products, which could be applied by companies in the baby food industry.
Industry Implications
1. Infant Food - Companies in the infant food industry have an opportunity to innovate by focusing on simple ingredients and unique blends, along with appealing packaging designs.
2. Organic Food - The organic food industry has an opportunity to target parents of infants by offering organic and natural options for baby food products.
3. Design - Design companies can take advantage of the trend towards sleek packaging designs for infant food products, like the redesign by Asprey Creative for Bubs Organic.