This organ donation ad campaign placed organ-containing ice sculptures throughout a city in Brazil where they were left to melt. When the human body ice sculptures melted, all that remained were the organs. The campaign revealed the simple truth that even when a person's body is gone, their organs still remain. The slogan for the this movement was: "Life goes on. Donate organs."
The Beneficência Portuguesa Hospital in Sao Paulo, Brazil worked with the DM9DDB agency to created these chilling human ads. The ultimate goal was to encourage people to become organ donors.
For maximum exposure, the gang of ice people were placed in the busiest streets. DM9DDB used life-sized ice people and very realistic-looking organs to show that real organs are needed every day to save people's lives.
Melting Organ Campaigns
These Melting Ice Sculptures Reveal Organs to Encourage New Donors
Trend Themes
1. Chilling Organ Ads - Creating chilling human ads using ice sculptures to raise awareness for organ donation.
2. Realistic Organ Displays - Using realistic-looking organs in campaigns to emphasize the importance of organ donation.
3. Visualizing Organ Donation - Utilizing visual representations like melting ice sculptures to engage and educate the public about organ donation.
Industry Implications
1. Advertising - Incorporating innovative and impactful visuals in ad campaigns to promote social causes like organ donation.
2. Healthcare - Leveraging creative approaches to raise awareness about the need for organ donations and encourage more people to become donors.
3. Event Management - Creating attention-grabbing events using unique installations like melting ice sculptures to advocate for organ donation.