Baskin-Robbings is leaning into summer with its new Oreo S’mores Ice Cream flavor.
Officially the Flavor of the Month for July 2022, the new Oreo S’mores Ice Cream offers the best of all your favorite summer treats. This clever twist on a classic campfire snack combines toasted marshmallow and graham cracker-flavored ice creams with crunchy Oreo cookie pieces and extra chocolate cookie swirls.
In a fun twist, the release of the new flavor also coincides with National Ice Cream Day, which falls on Sunday, July 17. To celebrate, Baskin-Robbins is offering $5 off any purchase of $15 or more from July 17 through Saturday, July 23, 2022. To take advantage of this special offer, all fans need to do is use the promo code 'BECOOLER" online or scan their Baskin-Robbins app in stores.
S’mores-Inspired Ice Creams
Baskin-Robbins' New Oreo S’mores Ice Cream is the Flavor of the Month
Trend Themes
1. S'mores-inspired Ice Creams - The trend of s'mores-inspired ice creams is gaining popularity across the industry creating an opportunity for more variation and innovation in the flavors and ingredients used.
2. Summer-themed Flavors - Increasing demand for seasonal flavors like the new Oreo S'mores ice cream can open up opportunities for businesses to create limited-edition, seasonal products that cater to the changing taste preferences of consumers.
3. Promotional Offers - Offering limited-time promotions, like the '$5 off any purchase of $15 or more' in celebration of National Ice Cream Day, can increase consumer interest and traffic to stores.
Industry Implications
1. Ice Cream and Frozen Treats - The ice cream and frozen treats industry can tap into the trend of s'mores-inspired ice creams and summer-themed flavors to offer new and unique flavors that will appeal to consumers looking for variety and novelty.
2. Hospitality and Food Service - The hospitality and food service industries can take advantage of seasonal trends, like S'mores-inspired ice creams and National Ice Cream Day, to market their products and services to a wider audience through promotions and giveaways.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses capitalize on seasonal trends and promotional offers by developing creative campaigns that emphasize these limited-time opportunities and drive consumer engagement.