Jeni's Splendid Ice Creams recently unveiled a fun new way for those with a sweet tooth to order ice cream for a limited time, based on the popular mystery box model.
For adventurous consumers of all kinds, Jeni's offers two options: the 'Mystery Collection: We Pick 3, You Pick 3' and the 'Mystery Collection: We Pick 6.' Some of the options that can be chosen as part of the former option include delicious options like the colorful Supermoon Pint, the classic Cookies in Cream Pint, as well as unique options like the Ricotta Toast with Red Berry Geranium Jam Pint.
Inspired by the popularity of blind toy boxes and consumers' desire for experiences, a number of food and beverage brands have embraced packaging and products that will undoubtedly deliver a surprise.
Mystery Ice Cream Pints
Jeni's is Offering a Fun Way for Customers to Discover & Order Ice Cream
Trend Themes
1. Mystery Box Model - Exploring the concept of surprise and discovery, businesses can create mystery box experiences that engage customers and build excitement.
2. Adventurous Consumer Experiences - Catering to adventurous consumers, brands can offer unique and unexpected options that go beyond the usual choices, encouraging customers to explore and try new products.
3. Inspired Packaging Innovations - Brands can tap into the popularity of blind boxes and surprise toys by incorporating similar packaging elements into their products, creating a sense of anticipation and delight for customers.
Industry Implications
1. Food and Beverage - In the food and beverage industry, businesses can create mystery-themed product collections or surprise flavor offerings to attract customers looking for unique and exciting experiences.
2. E-commerce - E-commerce platforms can incorporate mystery box models into their product offerings, giving customers the opportunity to discover new products and create an element of surprise in their shopping experience.
3. Packaging Design - Packaging designers can explore innovative ways to create visually appealing and interactive packaging that enhances the element of surprise, heightening customer engagement and brand loyalty.