Wrigley introduced the first Orbit soft chews in 2017 and since then, the format has become a fan favorite. Now, the Orbit White lineup is expanding with an all-new Sweet Mint variety that's as flavorful as it is functional for freshening breath and whitening teeth. The smile-boosting, confidence-enhancing soft chew gum boasts a flavor that's already familiar to fans of the brand, and now they can experience it with a crunchy exterior, a chewy center and benefits to support a fresher-feeling mouth and a brighter smile.
Functional chewing gums, infused with purposeful ingredients to offer more than just a burst of flavor and freshness, have gained popularity as people seek convenient ways to incorporate added benefits into their daily lives.
Brightening Soft Chew Gums
This New Orbit Soft Chew Freshens Breath & Whitens Smiles
Trend Themes
1. Functional Chewing Gums - Infused with purposeful ingredients to offer more than just a burst of flavor and freshness.
2. Orbit Soft Chews - Expanding lineup with an all-new Sweet Mint variety that freshens breath and whitens teeth.
3. Convenient Benefits - People seeking convenient ways to incorporate added benefits into their daily lives.
Industry Implications
1. Oral Care - Expanding oral care products that offer functional benefits beyond traditional chewing gums.
2. Confectionery - Innovation in the confectionery industry with soft chew gums that provide both flavor and functional benefits.
3. Personal Care - Expanding personal care products to include convenient functional chewing gums that cater to consumers' needs.