As part of a school project, student designers Matthew Gordils and Paul Sheriff developed all new branding for Trader Joe's private brand. The new take on Trader Joe's organic orange juice is given a retro feel with vintage-style shapes, botanical orange patterns and typography. Since orange juice typically comes in both the form of a carton and a concentrate can, both options were explored in the concept design.
Although there are elements of the Totally Organic line that reference decades that have long since passed, there's a freshness to the orange juice branding that keeps it very modern. Branded under the name 'Totally Organic,' it's easy to imagine that this type of packaging could potentially be expanded to include a whole range of other kinds of organic products from Trader Joe's.
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
Trend Themes
1. Retro Branding - The concept of using retro branding in product packaging opens up opportunities for companies to tap into nostalgia and create a unique selling point.
2. Vintage-inspired Designs - The use of vintage-style shapes, patterns, and typography in packaging design allows businesses to differentiate their products and appeal to consumers looking for a nostalgic experience.
3. Modernization of Retro - Updating retro elements with a modern twist, such as the freshness of the orange juice branding in this concept, offers a chance for companies to bridge the gap between the past and the present in their marketing strategies.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage retro packaging designs to create a sense of authenticity and stand out in a crowded market.
2. Retail - Retailers can explore vintage-inspired designs and retro branding to enhance the appeal of their private label products, attracting customers seeking a nostalgic shopping experience.
3. Organic Products - The concept of Totally Organic packaging opens up opportunities for organic product lines in various industries, allowing businesses to leverage the appeal of both sustainability and nostalgia.