Hospitable Door-Opening Stunts

Hyatt Promotes Kindness by Having Employees Open Doors for People

On October 8th, Hyatt sent out 46 employees across the globe to open doors for people. The campaign reinforces the message that 'In a Hyatt World,' nothing stands in your way — not even a door. While this is a courtesy that is generally performed by a doorman in front of a building, Hyatt's employees performed these small gestures of kindness everywhere.

While the employees held open doors for people, there were nearby signs that framed these kindnesses like picturesque moments, complete with a hashtag.

Since these kinds of stunts will definitely get noticed by people on the streets, this is a clever way to preemptively take advantage of photo ops that no doubt will occur. Photos of people posing with the photo frames can be seen on the 'In a Hyatt World' Tumblr blog.
Trend Themes
1. Random Acts of Kindness - Hyatt's door-opening campaign promotes the trend of random acts of kindness in everyday situations.
2. Experiential Marketing - Hyatt's photo-worthy door-opening stunts demonstrate the potential of experiential marketing to create memorable brand experiences.
3. Social Media Campaigns - Hyatt's use of hashtags and photo frames shows the trend of integrating social media into marketing campaigns for increased visibility and engagement.
Industry Implications
1. Hospitality - The hospitality industry can embrace the trend of creating unique and memorable experiences for guests through small gestures of kindness and social media engagement.
2. Marketing and Advertising - The marketing and advertising industry can explore the potential of experiential marketing and integrating social media in campaigns to create impactful brand experiences.
3. Customer Service - The customer service industry can adopt the trend of incorporating random acts of kindness into interactions with customers to enhance satisfaction and loyalty.

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