A beautiful summer day can quickly be spoiled by being ill-prepared, and Babyganics' Oops! The I Forgot It Again campaign prevents discomfort and frustration and inspires more moments of play and relaxation. The brand set up grab-and-go-style stands in New York and Los Angeles to help parents and caregivers pick up what they forgot to pack on their way out the door.
According to the brand, a third (32%) of parents sometimes borrow items from fellow parents after forgetting essential items. With this in mind, Babyganics teamed up with actress and mother of two, Nikki Reed, to launch Oops! I Forgot It Again and spotlight newly launched summer essentials for the family like the Sheer Blend Mineral Sunscreen Lotion and Baby Mosquito Repellent Lotion.