This Out of Home advertising campaign (or OOH advertising) is designed to drive digital engagement. Created by PNYC for the Outdoor Advertising Association of America, the FeelTheReal campaign consists of print ads and billboards all over New York City, all asking consumers to visit the website if the ad had an impact, or felt real. The website asks visitors to complete a survey in the name of authenticity.
The goal of the OOH advertising campaign is to drive digital engagement plus to "expose and investigate the problem of false responses and robotic entries into digital marketing efforts."
In addition to listing the URL, the ads all have a binary code and a minimalist theme with simple black and red lettering on a white field.
Digital Engagement Poster Campaigns
OOH Advertising Initiative FeelTheReal is for Real Humans
Trend Themes
1. Digital Engagement - OOH advertising campaigns that drive customers towards digital engagement.
2. Authentic Marketing - The rise of authentic marketing campaigns that encourage real human engagement with products and services.
3. Anti-robotics Campaigns - An increasing trend in anti-robotics campaigns that call out the problem of false responses and robotic entries into digital marketing efforts.
Industry Implications
1. Advertising - The advertising industry has an opportunity to create more engaging and authentic campaigns that focus on driving digital engagement.
2. Market Research - As there is an increasing movement towards authentic marketing campaigns, the market research industry has the opportunity to develop methodologies that measure true engagement.
3. Tech - Anti-robotics campaigns not only create awareness but also call out the tech industry to develop better solutions for filtering out robotic entries and biased responses.