Hotels.com is giving Twitter users the chance to win hotel vouchers and two-night stays via a unique online livestream on Periscope.
The premise for the social media contest introduces a "livestream of a stream," in which users are invited to watch a real countryside stream and patiently wait for one of three colored rubber ducks to float down it. The real stream that's being used for the promotion is stationed at Dartmoor, which is close to the five-star Gidleigh Park Hotel where people have the chance to stay.
The humorous campaign stars Captain Obvious and invites fans to tweet to @CaptainObvious on Twitter using the #ObviousLiveStream hashtag when they see one of the colored rubber ducks float across their screen in order to be entered into a random draw for the prize.
Riverside Livestream Contests
Hotels.com is Launching a Unique Online Livestream on Periscope
Trend Themes
1. Livestream Contests - The trend of hosting livestream contests on social media platforms like Periscope offers businesses an engaging way to interact with their audience and generate brand awareness.
2. Real-time Interaction - The growing demand for real-time interaction between brands and consumers opens up disruptive innovation opportunities for businesses to create interactive and immersive experiences.
3. Social Media Promotions - The use of social media platforms, like Twitter, as a promotional tool through contests and hashtags provides businesses with a cost-effective way to reach a wider audience and increase brand visibility.
Industry Implications
1. Hospitality - The hospitality industry can leverage livestream contests to showcase unique experiences and attract customers to their hotels and resorts.
2. Social Media Marketing - The rise of livestream contests presents opportunities for social media marketing agencies to help brands create engaging campaigns that drive interaction and brand loyalty.
3. Digital Advertising - Incorporating livestream contests into digital advertising strategies allows brands to capture the attention of their target audience and increase customer engagement.