Just as there's sushi pizza that mixes eastern and western cuisine, Japan now has an onigiri rice ball that's filled with things that you would find on a cheeseburger. From the outside, the Bakudan Musubi Bacon Cheese Hamburg looks pretty much identical to any other rice ball wrapped in a sheet of nori, but the real surprise comes when you go to take a bite, since the rice ball's filling includes pepper mayo, cheese, hamburger meat, bacon and a sunny-side-up egg.
The snack is available from Japanese convenience stores and although these kinds of onigiri snacks can usually be consumed right after grabbing them off of a shelf, this particular cheeseburger onigiri can be microwaved and enjoyed warm, just like a real burger that's had its buns replaced with rice.
Cheeseburger Rice Balls
This Japanese Onigiri Rice Ball Contains the Contents of a Burger
Trend Themes
1. Fusion Cuisine - Opportunity for creating innovative food combinations that blend different culinary traditions.
2. Convenience Store Innovation - Potential for developing unique and unexpected snack options in convenience stores.
3. Microwavable Snacks - Room for creating convenient and ready-to-eat microwaveable food products.
Industry Implications
1. Food and Beverage - Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
2. Convenience Stores - Industry with the potential to offer novel and indulgent snack choices to attract customers.
3. Frozen Food - Segment that can develop innovative microwavable options to satisfy consumers looking for quick meals.