Fans of all things spicy can head to participating 7-Eleven stores while supplies last for their chance to try the ONE SLICE CHALLENGE. The challenge starts with a slice of any 7-Eleven pizza that's topped with the convenience store chain's proprietary 11-Pepper Sauce and served with a two-ounce bag of Paqui Haunted Ghost Pepper chips, and Liquid Death Mountain Water to provide relief from the intense heat.
7-Eleven is asking fans of spicy food, or those who just love a good challenge, to share their reactions on social media by using the #OneSliceChallenge tag. This ultra-spicy pizza slice challenge is helping to spotlight new products like the 7-Meat Pizza (topped with pepperoni, Canadian bacon, sausage, beef, bacon, diced ham and Italian sausage) although pizza lovers have other options available to them, such as cheese or pepperoni.
Ultra-Spicy Pizza Slices
The ONE SLICE CHALLENGE Pairs Spicy Snacks & Liquid Death Mountain Water
Trend Themes
1. Ultra-spicy Food Challenges - Opportunity for restaurants and food chains to create their own ultra-spicy food challenges to attract customers and increase social media engagement.
2. Spicy Snacks Pairings - Opportunity for snack makers and food retailers to offer spicy snack pairings with popular drinks to create unique flavor experiences and increase sales.
3. Novelty Drink Pairings - Opportunity for beverage companies to partner with food retailers in offering unique drink pairings like Liquid Death Mountain Water to accompany ultra-spicy food challenges and promote brand awareness.
Industry Implications
1. Fast Food - Fast food chains can use ultra-spicy food challenges to stand out in a crowded market and create buzz around new menu items.
2. Snack Foods - Snack food companies can develop new spicy snack products and promotions to capitalize on the growing demand for spicy foods.
3. Beverage - Beverage companies can partner with food retailers to create unique drink pairings that complement the flavors of spicy foods and provide a refreshing taste for customers.