In a modern and clever campaign to get its citizens involved in local government, the City of Boston is looking to crowdsource its on hold music. Instead of playing boring elevator-like tunes, the municipal government is asking Bostonians to submit their suggestions for transfer music for City Hall to play. This is also being done in an effort to promote the work of local musicians.
While a real life operator is available at City Hall 24 hours a day, when callers are being transferred to the appropriate department, short on hold music clips will play. Bostonians can send submissions via social media platforms Facebook and Twitter by using the hashtag #BOStunes. In keeping with the digital age, submissions must be sent through a link with particular formatting specifications.
Crowdsourced Transfer Music
Boston's City Hall Asks for On Hold Music Suggestions From Citizens
Trend Themes
1. Crowdsourced Transfer Music - Opportunities for crowd collaboration in creating customizable on hold music for businesses and government institutions.
2. Promoting Local Musicians - The use of on hold music as a platform to showcase and support local musicians in a city or region.
3. Digital Submission Platforms - The rise of using social media platforms and specific formatting requirements for crowdsourced music submissions.
Industry Implications
1. Government - Government institutions can leverage crowdsourcing techniques to engage citizens and promote local talent through innovative on hold music programs.
2. Telecommunications - Telecommunication companies can explore opportunities to offer customizable on hold music options to enhance customer experience and differentiate their services.
3. Music Streaming Platforms - Music streaming platforms can partner with municipal governments or businesses to curate and feature crowdsourced on hold music, creating a new avenue for exposure for emerging artists.