OlssonBarbieri is the branding company behind this design for Bamsrudlaven Gardsis Ice Cream. Since the product was made by a group of young farmers in Oslo who worked with the chickens on their farm and the cows from another, they wanted the packaging design to reflect this urban upbringing.
As a result, the logo takes cues from certain details of the farm, and even elements from the local fair can be found in the packaging. For coloring, this varies depending on the type of ice cream used, but for the most part these hues will match the type of flavor inside. The top of the lid is covered in a similar way one would find jam stored on a farm, with a cloth-like material and elastic holding it together.
Rural-Focused Branding
Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm
Trend Themes
1. Rural-focused Branding - Brands are adopting rural-focused branding strategies to connect with consumers looking for authentic and locally sourced products.
2. Farm-inspired Packaging - Packaging designs are incorporating farm-inspired elements to highlight the connection between the product and its rural origins.
3. Customized Color Themes - Brands are using customized color themes in their packaging to visually represent different flavors or types of products.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage rural-focused branding and farm-inspired packaging to differentiate their products and appeal to consumers seeking locally sourced and authentic options.
2. Design and Branding - The design and branding industry can explore disruptive opportunities by creating innovative packaging concepts that incorporate rural and farm elements, offering a unique selling point for clients.
3. Consumer Goods - Consumer goods companies can benefit from incorporating customized color themes in their packaging to create visual associations with different product variations, enhancing consumer experience and brand recognition.