Oliviero Toscani, a creative director and photographer who's globally recognized, joined with Nicopanda, a playful high-end fashion brand, to create a visual dialogue for some of the looks from its 2016 Fall/Winter line.
The resulting images are simplistic in a way that stands out, with bold sans serif typography carrying the Nicopanda name on every print and a stark white backdrop allowing the subjects and their colorful clothing to pop out. While two models wear matching fur ball hats in contrasting tones, another shows a pair of men sharing a singular sweater.
Cute cartoon images complement the bright fabric on this piece, speaking to the Nicopanda's youthful vibe. With Oliviero Toscani behind the camera, each portrait is made to look like a work of art -- inviting viewers to remember the Nicopanda pieces.
Energetic Panda-Branded Editorials
Oliviero Toscani Lensed the Lookbook for Nicopanda's New Line
Trend Themes
1. Playful Fashion - Disruptive innovation opportunity: Create a high-end fashion line that incorporates bold typography, colorful clothing, and cute cartoon images to appeal to the youthful vibe.
2. Simplistic Visuals - Disruptive innovation opportunity: Develop a visual style that uses stark white backdrops and focuses on the subjects and their clothing to create standout fashion editorials and lookbooks.
3. Collaborative Photography - Disruptive innovation opportunity: Partner with globally recognized photographers and creative directors to create visually captivating fashion editorials that elevate the brand's image.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate playful and artistic elements into high-end fashion lines to appeal to a youthful customer base.
2. Photography - Disruptive innovation opportunity: Explore new techniques in fashion photography that create simplistic visuals while still showcasing the clothing in an artistic manner.
3. Creative Direction - Disruptive innovation opportunity: Collaborate with fashion brands to develop compelling visual dialogues through photography, typography, and art direction in order to create a memorable brand identity.