For many people, olive oil is a staple in the kitchen but the HOME by Nature range is a range of olive oil products that could expand into other areas of the home. Olive oil has huge health benefits when consumed and this line targets Greeks who are aware of this and want to infuse their lives with even more goodness from this oil.
The HOME by Nature product range currently includes extra virgin olive oils, olive jam and an olive spoon sweet. Although these are products that would be most at home in the kitchen, branding for the line could be easily adapted to fit other areas of the house. With a focus on nurturing, love and sharing the purest of products, HOME's philosophy could be carried across a wide array of products.
Holistic Oil Branding
Packaging for HOME by Nature Olive Oil Products Shares Its Philosophy
Trend Themes
1. Holistic Product Branding - Opportunities for brands to expand their messaging across multiple product lines with a focus on health and wellness.
2. Multi-purpose Product Lines - Opportunities for products to target different areas of the home and provide consumers with a holistic experience.
3. Niche Health Products - Opportunities for brands to target specific demographics with health-focused products.
Industry Implications
1. Food and Beverage - Brands can expand beyond traditional food products to offer health-focused food products for the home.
2. Home Goods - Opportunities to develop product lines that promote a holistic approach to cleaning, decoration, and everyday life.
3. Health and Wellness - Opportunities to expand product lines to include niche health-focused products for specific demographics.