Alternative snacks that pack high levels of protein and flavor are gaining more popularity with consumers, which makes the Sabra Greek Inspired Herbs & Olive Oil Hummus a timely new release from the brand. The limited-edition hummus is made with a mix of healthy flavorings including thyme, oregano, mint, black pepper and a solid amount of lemon to mark the connection to the Mediterranean.
The Sabra Greek Inspired Herbs & Olive Oil Hummus is vegan, gluten-free and non-GMO to make it a suitable choice for those on restrictive or alternative diets. Speaking on the new hummus release, VP of Marketing at Sabra, Eric Greifenberger, said, "In the past, our consumers have really enjoyed our limited-edition releases and we are thrilled to introduce Greek Inspired Herbs & Olive Oil Hummus today. Everybody loves the fresh taste of Mediterranean foods and in fact this is one of the most delicious we've ever had."
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Trend Themes
1. Plant-based Snacks - There is an opportunity for the food industry to explore more plant-based snack options that are healthy and flavorful.
2. Limited-edition Releases - By releasing limited-edition flavors, brands can drive excitement and interest in their products.
3. Mediterranean-inspired Foods - There is potential for the food industry to explore more Mediterranean-inspired flavors and ingredients, as they are increasingly popular among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore more plant-based and Mediterranean-inspired snacks, as well as limited-edition releases to drive consumer interest and excitement.
2. Health and Wellness - With a growing interest in plant-based and healthy snacking options, the health and wellness industry can capitalize on this trend by offering innovative and nutritious products.
3. Packaged Foods - The packaged foods industry can create new and exciting products that cater to the growing demand for plant-based and Mediterranean-inspired snacks, as well as limited-edition flavors that drive consumer interest and sales.