Unlike beer that is dyed green in celebration of St. Patrick's Day, Oliba Green Beer sets itself apart as a unique Pilsner-style beer with no artificial coloring, preservatives, sugars or additives. This beer is the first of its kind in the world that's brewed with Pyrenean olive varieties, which gives it not only a unique color (not unlike freshly pressed extra virgin olive oil) but also a "Mediterranean flavor with a subtle olive touch and a characteristic aroma with floral notes."
The celiac-friendly and gluten-free beer makes the most of Pilsner malt and Czech hops and it is further described as having a smooth, refreshing taste and plenty of creaminess from a persistent white foam.
This unusually colored beer was recently recognized with an Alcoholic Beverages Award at the 2022 SIAL Innovation awards.
Brewed Olive Beers
Oliba Green Beer is a Pilsner-Style Beer Brewed with Olives
Trend Themes
1. Pyrenean Olive Beer - The trend towards creating unique flavors and ingredients for beer, particularly incorporating regional produce like Pyrenean olives, presents a disruptive innovation opportunity for craft breweries.
2. Celiac-friendly Beer - An increasing demand for gluten-free options presents a disruptive innovation opportunity for breweries to incorporate alternative ingredients and brewing processes to create celiac-friendly beer.
3. All-natural Beer Production - The trend towards all-natural beer production, free from artificial colors, preservatives, sugars, and additives, presents an opportunity for breweries to differentiate themselves and appeal to health-conscious consumers.
Industry Implications
1. Craft Beer Industry - Craft breweries have the opportunity to experiment with unique ingredients and flavors, incorporate gluten-free options, and differentiate themselves through natural beer production.
2. Gluten-free Industry - The demand for gluten-free options presents an opportunity for breweries to tap into the growing gluten-free industry, particularly with celiac-friendly beer options.
3. Organic Food and Beverage Industry - The trend towards all-natural beer production aligns with the organic food and beverage industry, presenting an opportunity for breweries to tap into this market and appeal to health-conscious consumers.