The product OLEO is packed with healthy ingredients that make it the "first Greek olive oil to be marketed as a food supplement in the European market."
The product is packed with healthy ingredients including phenol, which is an antioxidant organic compound that "contributes to the protection of blood lipids from oxidative stress." OLEO was produced in Ancient Olympia and despite it being an oil, its healthy qualities make it marketable as a supplement in Europe. The packaging of the bottle is much more medicinal than one would normally expect from an oil, with a small glass bottle that features a white cap, and minimal lettering that is reminiscent of what is often seen on pharmaceutical branding.
OLEO manages to offer a supplement product that is both delicious and very healthy.
Oil-Based Greek Supplements
'OLEO' is the First Greek Olive Oil to Be Marketed as a Supplement
Trend Themes
1. Greek Food Supplements - The Greek food supplement industry can explore the use of natural ingredients like olive oil for healthy supplements.
2. Olive Oil Supplements - An emerging trend in the supplement industry is the use of olive oil as an ingredient.
3. Medicinal Packaging - The packaging industry can explore opportunities to offer medicinal packaging for food supplements.
Industry Implications
1. Food Supplements - The food supplement industry can explore innovative ways to include healthy ingredients like olive oil for their products.
2. Olive Oil Industry - The olive oil industry can explore the use of their product as an ingredient in the supplement industry.
3. Packaging Industry - The packaging industry can explore opportunities to offer medicinal packaging for food supplements which can have a significant impact on consumer perception.