Old Tin Can Ltd. is a Web site set up by Melissa Hartzel that allows artisans from Africa to reach a wider range of potential buyers for their handmade products.
Melissa Hartzel learned of the artisans while on vacation in Africa and loved the resourcefulness and talent behind the makeshift accessories. The products on Old Tin Can range from Fanta hats to Coke purses. Check out more on Old Tin Can by clicking on the links below.
Implications - Melissa Hartzel showcases objects with a distinct African flavor for Old Tin Can Ltd. The purchase of one these accessories goes to helping workers in South Africa retain their employment.
Recycled Fanta Fashion
Melissa Hartzel Displays Handmade African Accessories for Old Tin Can
Trend Themes
1. Recycled Fashion - Innovative use of waste materials can give rise to new fashion trends and reduce environmental damage.
2. Sustainable Ecommerce - Online marketplaces that prioritize ethical business practices and feature handmade products can disrupt the traditional retail industry.
3. African Artisanal Crafts - There is a growing demand for African-inspired products that showcase local craftsmanship and support sustainable development in the region.
Industry Implications
1. Fashion - Using recycled materials in fashion can create unique designs and contribute to sustainable production processes.
2. Ecommerce - Ethical and sustainable online marketplaces can disrupt traditional retail models and provide a platform for local artisans to reach global audiences.
3. Crafts - The demand for handmade and locally sourced products provides opportunities for innovative business models that prioritize sustainability and fair trade practices.