In order to promote the wireless charging features of the Samsung Galaxy S6, the brand decided to make something useful of old phone cables that are no longer needed. Using hundreds of devices and many miles of cords, Samsung wove the cables into hammocks, seats and other public seats.
When these unusual pieces of upcycled furniture were presented to the public in a park, the brand introduced them as a way to recharge yourself, with complete freedom from the cord. At the same time, people were also given a glimpse of some of the phone's features beyond its wireless charging capabilities.
Now that wireless charging is becoming more popular, this stunt challenges other brands and consumers to consider what will happen to all of those obsolete cords once they are no longer needed for connected charging.
Upcycled Cable Chairs
Samsung Turns Old Phone Cables into Useful Public Furniture
Trend Themes
1. Upcycled Furniture - Brands are reusing materials to create sustainable and eco-friendly furniture pieces.
2. Wireless Charging - Wireless charging technology is revolutionizing the way we power our devices.
3. Environmental Sustainability - More businesses are prioritizing sustainability efforts in their operations.
Industry Implications
1. Technology - Tech companies can explore the use of upcycling to create eco-friendly products.
2. Furniture - The furniture industry can adopt sustainable practices like upcycling to reduce environmental impact.
3. Retail - Retailers can embrace eco-friendly practices by incorporating upcycling to create unique merchandise for customers.