Since the start of the coronavirus pandemic, people have been stocking their pantries and freezers with non-perishable items but Papa Murphy's is on the search for old frozen pizzas that have been around much longer than that. For National Pizza Month, which kicks off in October, Papa Murphy's is announcing the Search for America's Oldest Frozen Pizza in the hopes of getting people to trade "frozen slabs of sadness" for much more fresh and vibrant options.
As Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy's puts it: "Pizza lovers deserve better and, frankly, so does pizza. With the Search for America's Oldest Frozen Pizza, we're hoping to remind people that there is a better way to pizza—fresh from Papa Murphy's."
Frozen Pizza Sweepstakes
Papa Murphy's is on the Search for Old Frozen Pizzas
Trend Themes
1. Increased Demand for Fresh Food - The search for America's oldest frozen pizza highlights a growing trend of consumers seeking fresher options for their meals.
2. Conscious Pantry Stocking - The pandemic has prompted consumers to be more conscious about the quality and freshness of the food they stock in their pantries.
3. Revitalizing Food Products - Papa Murphy's initiative targets the revitalization of frozen pizza by encouraging consumers to trade in old pizzas for fresher and more vibrant options.
Industry Implications
1. Food Delivery - Food delivery services can capitalize on the increased demand for fresh food by partnering with local restaurants and offering delivery options for fresh pizza.
2. Frozen Food Manufacturing - Manufacturers in the frozen food industry have an opportunity to innovate and improve the quality and taste of their products to meet consumer desire for fresher options.
3. Meal Kit Services - Meal kit companies can create meal options that prioritize fresh ingredients and provide customers with the convenience of easy preparation and delivery.