A Santa Monica-based company is now turning old billboards into bags and other accessories. While billboards are an important advertising tool, the majority are simply thrown out once they are no longer relevant. This company has found a sustainable solution for disposing of old billboards.
'RAREFORM' recently partnered with the 'Lamar Advertising Company' to launch the '#ArtLives' series. The project is a unique sustainability campaign that involves repurposing commercial art as new accessories. Instead of simply throwing out old ads, artist Milton Glaser turns the graphics into backpacks, surfboard bags and other accessories. The bold and daring collection consists of 300 limited-edition pieces that will be put on display for the public to see.
The creative project ultimately breathes new life into a traditional form of advertising.
Upcycled Surfboard Bags
This Company is Turning Old Billboards into Brand New Accessories
Trend Themes
1. Upcycling Billboards - Repurposing billboards into accessories promotes sustainability and reduces waste.
2. Limited-edition Upcycled Accessories - Creating limited-edition accessories from upcycled materials allows for exclusivity and promotes sustainable fashion.
3. Art-focused Sustainability Campaigns - Incorporating art into sustainability campaigns creates a unique and engaging call-to-action.
Industry Implications
1. Outdoor Gear and Accessories - Creating upcycled outdoor gear and accessories can appeal to eco-conscious consumers who value sustainable and unique products.
2. Advertising and Marketing - Sustainability campaigns like the '#ArtLives' series can show customers an eco-friendly and creative side of advertising.
3. Fashion and Accessories - Upcycling materials like billboards can provide sustainable fashion brands with a unique opportunity to create limited-edition collections and differentiate themselves in an increasingly competitive market.