Popular Maryland-based pizza chain Ledo Pizza recently teamed up with OLD BAY Hot Sauce on a number of spicy new creations, including the OLD BAY Hot Chicken Pizza.
As part of a partnership between the brands to push the boundaries of food innovation, Ledo Pizza created four new menu items made with OLD BAY Hot Sauce. These new dishes include OLD BAY Hot Sauce Jumbo Wings, the Chesapeake Sub, the Marylander Salad, and the OLD BAY Hot Chicken Pizza. The latter is one of the most fun new dishes, combining Ledo Pizza's signature sauce with the fiery taste of OLD BAY Hot Sauce, Smoked Provolone cheese, and grilled chicken. As Ledo Pizza president Jamie Beall puts it, "Combine the delicious, fresh taste of Ledo Pizza’s dishes with OLD BAY’s distinctive Chesapeake flavor and the result is nothing short of perfection."
Hot Sauce-Infused Pizzas
The OLD BAY Hot Chicken Pizza is Made with OLD BAY Hot Sauce
Trend Themes
1. Flavor-infused Cuisines - There's an opportunity for food innovation brands to partner and create new menu items that feature a classic dish with a distinctive flavor.
2. Collaborative Partnerships - There's an opportunity for brands to form partnerships and collaborate on new innovative products that capture the essence of both brands.
3. Sauce Innovation - There's an opportunity for sauce brands to partner with food chains and create innovative recipes featuring popular sauces for dishes.
Industry Implications
1. Fast Food - Fast food chains that serve a diverse menu can partner with sauce brands to create new innovative and spicy menu options.
2. Condiments - Condiment companies can collaborate with food chains to create new spicy sauces that can be added as toppings for dishes.
3. Pizza Chains - Pizza chains can partner with sauce brands and create new innovative pizzas that feature classic sauces with a twist for a unique taste experience.