OJOOK is a new wellness brand by former Glossier exec Youn Chang and it is focused on sharing sustainable, non-toxic toothpaste. According to the brand, "Our vision is to integrate science, mastery, and cultural heritage, because we believe oral care should be as useful as it is beautiful."
The brand is introducing itself to the world with a peppermint and pine-flavored toothpaste that contains Korean bamboo salt and nano-hydroxyapatite, a non-toxic fluoride alternative that's helpful for remineralizing enamel, alleviating sensitivity, preveting cavities and brightening.
Soon, the brand will be complementing the release of its bamboo salt toothpaste with a plastic-free and compostable floss that also shares the powerful properties of nHA and bamboo salt.
Bamboo Salt Toothpastes
OJOOK Fuses Self-Care Rituals with Eastern Wellness Philosophy
Trend Themes
1. Sustainable Toothpastes - Brands should consider using eco-friendly materials for their products to meet increasing consumer demand for sustainable options.
2. Non-toxic Oral Care - Brands can disrupt the market by developing oral care products that exclude harmful ingredients like fluoride and sodium lauryl sulfate (SLS).
3. Cultural Integration in Oral Care - By incorporating cultural heritage, materials, and practices, brands can appeal to a wider audience and introduce unique and effective ingredients to their products.
Industry Implications
1. Oral Care - Oral care companies can incorporate sustainable and non-toxic materials in their products to stay competitive and meet consumer demand.
2. Beauty & Personal Care - There is an opportunity for beauty and personal care brands to expand into oral care and develop products that align with their mission for sustainable and non-toxic ingredients.
3. Eco-friendly Products - Manufacturers of eco-friendly products can explore the oral care market and incorporate eco-friendly materials to meet the growing sustainability trend.