'Oh My Gold' is a premium product line that contains edible flakes of gold. Although this seems fairly decadent, the packaging designed by the Greece-based G Design Studio is quite unpretentious.
The premium products include olive oil, jam and honey that are a step up from other ordinary spreads. Aside from containing gold flakes, olive oil is commonly referred to as liquid gold. The olive oil bottles show off the golden color of the olive oil and the boxes that contain the Oh My Gold take their inspiration from bars of gold. Beyond olive oil, branding for these gold-infused edibles has also been adapted for spreads like marmalade and honey. Although these don't have the same brilliant golden hue as olive oil, the golden flakes make the sweet spreads extra decadent.
Gold-Infused Oil Packaging
Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars
Trend Themes
1. Premium Packaging - The Oh My Gold brand showcases a trend in using premium packaging to elevate ordinary food products.
2. Gold-infused Products - The inclusion of gold flakes in various food products reflects a trend in creating luxurious and decadent experiences for consumers.
3. Inspired by Precious Metals - The design inspiration from gold bars demonstrates a trend in leveraging precious metals and their associations to create unique branding opportunities.
Industry Implications
1. Food Packaging - The Oh My Gold packaging showcases innovative ways to elevate the visual appeal and perceived value of food products through creative design and materials.
2. Gourmet Food - The inclusion of gold flakes in food products like olive oil, jam, and honey taps into the growing demand for premium and indulgent gourmet food experiences.
3. Luxury Branding - The Oh My Gold brand's use of gold-infused products and premium packaging aligns with the luxury branding industry, offering disruptive innovation opportunities for companies aiming to elevate their brand image.