Although many of you might cringe just by looking at the cover of the cookbook titled 'Odd Bits: How to Cook the Rest of the Animal,' it cannot be denied that it is encourages an ethically responsible approach to cooking. Those who live in Western societies have grown up eating only certain cuts of meat (hot dogs excluded), yet this cookbook educates us about what the entire body of an animal can offer in terms of food.
Put together by Australian chef Jennifer McLagen, 'Odd Bits' is strangely enough not being touted as a eco-conscious way of cooking. Instead, it is just highlighting a way many North Americans used to eat in an inventive, informative and humorous manner. By approaching it this way, 'Odd Bits' shows how natural it is to eat all parts of an animal.
Ethically Responsible Cookbooks
'Odd Bits' Encourages Us to Eat the Entire Animal
Trend Themes
1. Ethical Eating - Opportunities to create cookbooks and dining experiences that educate and promote responsible food preparation and consumption for social and environmental impact.
2. Alternative Recipes - Inventive and underutilized ingredients can be used as a sustainable and cost-effective alternative for popular dishes and recipes.
3. Cultural Revival - Exploring cultural cuisines to bring back underused ingredients and recipes and to create unique culinary experiences.
Industry Implications
1. Publishing - Opportunities for publishing companies to create a niche market for informative, educational and sustainable cookbook recipes.
2. Restaurants - Opportunities for restaurants and chefs to offer alternative dishes that promote ethical consumption and sustainability.
3. Agriculture - Opportunities to utilize and promote a farm-to-table process that supports ethical consumption and sustainable farming practices.