Since 2015, Windex bottles have been made of 100% post-consumer recycled plastic and now, the new Windex Vinegar Ocean Plastic bottles are also addressing sustainability with packaging that's non-toxic and entirely made of recycled ocean plastic.
The innovative glass cleaner has the potential to be used on everything from glass shower doors to mirrors and windows, as well as glass stovetops and other household surfaces.
At the GreenBiz 2019 conference in Phoenix, Chairman and CEO of SC Johnson, Fisk Johnson, will be discussing the role that companies may play in the ocean plastic crisis. According to Johnson, "With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse. The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality."
Ocean Plastic Cleaner Packaging
Windex Vinegar Ocean Plastic Bottles Help to Clean Up the Water
Trend Themes
1. Ocean Plastic Recycling - Companies are exploring ways to use ocean plastic for new products, presenting opportunities for innovative recycling solutions.
2. Sustainable Packaging - With the increased focus on sustainability, there is a growing demand for packaging made from eco-friendly materials that are biodegradable or recyclable.
3. Environmental Responsibility - Consumers are increasingly seeking out brands that prioritize sustainable and environmentally responsible practices, creating an opportunity for businesses to differentiate themselves.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can innovate by using recycled ocean plastic to create sustainable products and packaging, potentially setting them apart in an environmentally-conscious market.
2. Waste Management - The issue of ocean plastic pollution presents an opportunity for the waste management industry to develop new and innovative solutions for recycling and reducing waste.
3. Retail - Retailers can explore offering sustainable packaging options to appeal to consumers who prioritize environmental responsibility, presenting an opportunity for differentiation and competitive advantage.