BecaNow recently launched a glittery Obama fashion collection, the most popular piece being the Obama rhinestone t-shirts. These t-shirts work as a fashionable symbol of change, love, dedication, commitment, passion and personality. The rhinestone Obama t-shirts come in two designs, both featuring a picture of Obama and inspirational messages.
Check out some more Obama fashion below.
Implications - Products like this are well attuned to the course and direction that pop culture is on and as such make the most of iconic movements and ideological opportunities. By recognizing the large number of people who believe in and support a cultural/political figure like Obama, a well-timed product engineered to parallel that demographic's attitudes is bound to be widely accepted.
Presidential Quote Fashion
Obama Rhinestone T-Shirts Offer Words of Inspiration
Trend Themes
1. Iconic Fashion Statements - Opportunities to capitalize on popular cultural and political movements and figures, such as Obama, to release fashionable products can be a successful marketing strategy.
2. Personalized Apparel - Consumers are increasingly interested in items that allow them to express their own personalities and beliefs, so customizable clothing items with inspirational messages can resonate well with them.
3. Glitter and Rhinestone Fashion - Incorporating glitter and rhinestones into fashion designs can add a touch of glamour and a unique selling point to clothing items, which can differentiate them from competitors.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can use inspirational messages and political figures to design unique clothing items that resonate with target audiences.
2. Pop Culture Merchandise - Companies that produce merchandise related to pop culture figures can appeal to consumers' love for icons like Obama and attract those who uphold their beliefs and ideologies.
3. Customizable Merchandise - Industries that allow consumers to personalize products, such as custom t-shirt printing, can create more engagement and loyalty with customers by giving them a sense of ownership over their purchases.