Following closely on the heels of the wildly popular "Yes We Can" video is another musical mash-up of Barack Obama's speeches, this one titled, "Hope Changes Everything."
It features a video montage of Obama speaking, shaking hands and engaging with the public. In the background run words from one of his speeches:
"For many months we've been teased, even derided for talking about hope.
"We are choosing hope over fear. We are choosing unity over division, and sending all a message that change is coming to America. Hope is what lead me here today.
"With a father from Kenya and mother from Kansas and a story that could only happen in the United States of America. We can together as democrats, republicans and independents and stand up and say we are one nation, we are one people, and our time for change has come."
At time of posting, the last video, put together by Will.I.Am and featuring other supportive celebrities, has received 10,220,343 views, been featured in 4,085 blog posts and 7 duplicate videos have been made.
Since its February 11, 2008 debut, the new video has had 65,600 views. Will it become just as viral?
Musical Obama Speech Mash-Up II
"Hope Changes Everything"
Trend Themes
1. Musical Mash-up Videos - There is an opportunity to create more engaging visual content through the use of musical mash-ups of speeches and other public addresses.
2. Celebrity Endorsements - There is an opportunity for more celebrity endorsements of political candidates to increase public engagement and support.
3. Social Media Virality - There is an opportunity to leverage social media to increase the virality of these types of videos, reaching a larger audience in less time.
Industry Implications
1. Entertainment - The entertainment industry could leverage musical mash-ups to provide more engaging content for audiences.
2. Politics - Political candidates could benefit from the use of celebrity endorsements to garner more public support and engagement.
3. Social Media - The use of social media platforms can make it easier for these viral videos to reach a larger audience in a shorter amount of time.