The new Yosa oat products line has been launched in Norway, Denmark and Sweden as a way for consumers to access the alternative ingredient in a prepackaged format that is simple to purchase and enjoy.
The product lineup consists of overnight oats, oat spreads, oat drinks and even the Yosa Oat Fraiche, which are all crafted with premium ingredient and flavors to make them perfect for health-conscious consumers. Each one is fermented to increase the probiotic profile of each product and increase their appeal amongst consumers seeking out gut health-promoting food varieties.
Explaining the new Yosa oat products line, VP of Supply Chain and Operations at Fazer Lifestyle Foods Heli Anttila said, "We see globally a growing interest towards oat-based products and are ready to drive it forward with the innovative, top-quality Fazer Yosa assortment. Although the market is getting more saturated, we believe that there is an increasing demand for the Fazer Yosa products, which are both superior in taste and innovation. Consumers value tasty products that support holistic well-being, and demand responsible production from companies."
Oat-Based Product Lines
The Yosa Oat Products will be Available for Purchase in Nordic Countries
Trend Themes
1. Oat-based Products - Create oat-based versions of popular food and drink items to cater to health-conscious consumers.
2. Probiotic Food - Fermenting oat-based products can enhance their probiotic qualities, appealing to consumers focused on gut health.
3. Growing Demand for Oat-based Products - There is an increasing demand for oat-based products that are not only tasty but also promote holistic well-being.
Industry Implications
1. Food and Beverage Industry - Develop new oat-based product lines to tap into the growing market for health-conscious food and drinks.
2. Fast-moving Consumer Goods (FMCG) Industry - Incorporate probiotic properties into existing oat-based brands to meet the demand for gut health-promoting food varieties.
3. Supply Chain and Operations Industry - Optimize production and distribution processes to meet the increasing demand for high-quality oat-based products.