Lindt is known for its high-quality chocolates and this notable premium chocolate brand developed plant-based oat milk chocolates. The decadent plant-based chocolate range introduces bars in flavors like Salted Caramel, Cookie and Hazelnut under the HELLO range. As the bars are plant-based, they are prominently labeled vegan to catch the attention of the right consumers.
The vegan chocolates are wrapped in recyclable packaging and will naturally avoid the use of dairy and lactose ingredients. These vegan chocolates are first being introduced exclusively to Germany in the fall before they roll out to other areas.
Knowing that the average consumer is becoming more open to plant-based eating, confectionary brands are creating completely plant-based versions of their signature products. These products appeal not only to vegan and vegetarian consumers but also to those who experience lactose intolerance or simply have other dietary preferences.
Premium Oat Milk Chocolates
Lindt is Introducing Plant-Based Chocolate Made with Oat Milk
Trend Themes
1. Plant-based Confectionary - Creating completely plant-based versions of signature products appeals to a wider range of consumers with dietary preferences and restrictions.
2. Recyclable Packaging - Using recyclable packaging for vegan chocolates aligns with consumer demand for sustainable and eco-friendly products.
3. Expanding Plant-based Offerings - More confectionery brands are introducing plant-based options to cater to the growing demand for vegan and vegetarian products.
Industry Implications
1. Confectionery - The confectionery industry can explore creating more plant-based options and incorporating recyclable packaging to attract a broader customer-base.
2. Dairy Alternatives - Innovations in plant-based milk alternatives like oat milk present opportunities for creating unique and delicious dairy-free chocolates.
3. Sustainable Packaging - The sustainable packaging industry can collaborate with confectionery brands to develop eco-friendly packaging solutions for plant-based chocolates.