A clever Australian ad agency called Three Drunk Monkeys has launched this quirky campaign for Oak chocolate milk. Creating a new need for its consumer, Oak is targeting people caught in that in-between phase of feeling both a little bit hungry and a little bit thirsty -- or, more accurately, "hungrythirsty."
According to these ads, Oak chocolate milk will not only kill that "hungrythirsty" spot in your gut, but dress up inappropriately at its funeral -- and that's just the beginning. This beverage means serious business.
Ruthless Beverage Campaigns
Oak Chocolate Milk Will Kill Your "Hungrythirsty" Craving
Trend Themes
1. Quirky Beverage Ads - Creating humorous and quirky marketing campaigns that redefine a product's use case and appeal
2. Satisfying Unique Needs - Identifying and catering to new, nuanced needs of consumers by positioning a product as a solution
3. Adopting New Jargon - Developing and using new language specific to unique consumer needs to define a market niche
Industry Implications
1. Beverage Manufacturing - Manufacturing and marketing of niche beverages targeting nuanced consumer needs, catering to 'hungrythirsty' type demands
2. Marketing and Advertising - Creating quirky and humorous campaigns leveraging new language and unique positioning to engage with consumers
3. Consumer Insights - Providing robust consumer insights to help businesses identify and address emerging consumer needs, such as 'hungrythirsty'