In the information age, it isn't enough to create a statement-making female character. She needs to be believable and easy to relate to; the fascinatingly dark, inspiringly fierce character Lisbeth Salander from the novel and film of the same name 'The Girl with the Dragon Tattoo' is the perfect mix of both. Her mysterious, uncompromising attitude and impeccable Gothic-inspired, pierced and tattooed style have made her (and actress Rooney Mara) an Internet darling.
Our Chief Trend Hunter Jeremy Gutsche discusses this female hero phenomenon with the NY Times. According to Gutsche, the appeal of Salander's character goes far beyond her bold attitude and style influence. He states, "Today the female action hero is likely to be a master of hacking [...] She is a type that resonates particularly with women in their teens and early 20s."
Read the Full Article at The NY Times
Wonder Women, Highly Metallic
THE NEW YORK TIMES
By: Ruth La Ferla
But prowess in an information age is as often equated with technological smarts. "Today the female action hero is likely to be a master of hacking," said Jeremy Gutsche, the editor of Trendhunter, an online publication. She is a type, Mr. Gutsche said, that resonates particularly with women in their teens and early 20s.
NY Times: Jeremy Gutsche on the Female Hero in the Information Age
Ny Times Jeremy Gutsche
Trend Themes
1. Believable Female Characters - Opportunity for creating female characters that are relatable and authentic, appealing to a wide audience.
2. Influential Gothic Style - Disruptive innovation potential in the fashion industry by incorporating and popularizing Gothic-inspired, pierced, and tattooed style.
3. Women and Hacking - Opportunity to explore the rise of female action heroes who are skilled in hacking and technology, catering to the interests of women in their teens and early 20s.
Industry Implications
1. Publishing - Creating believable and relatable female characters in books and films can revolutionize the publishing industry, attracting a diverse readership.
2. Fashion - Incorporating Gothic-inspired, pierced, and tattooed style into fashion can disrupt industry norms and attract a new customer base.
3. Technology - Exploring the rise of female action heroes who are skilled in hacking can lead to disruptive innovations in the technology industry, catering to the interests of women in their teens and early 20s.