Worthy Bowls are nutritious bowls that could be confused for smoothie bowls but are actually filled with ingredients that are unlikely to be included in the average smoothie. According to The Worthy Company, "The Worthy Worthy Bowl is an entirely new category to emerge in the plant-based eating explosion. There is nothing on the market like it."
As much as smoothies sound like the perfect healthy snack, they can be packed with sugar—and this is especially true of pre-made, ready-to-drink options. The Worthy Bowl offers a nutritious alternative to a smoothie bowl that's packed with plant-based ingredients like fruits and vegetables, chia and legumes. One of the varieties offered by the brand is Vanilla Orange, which contains broccoli, cauliflower, banana and sweet potato.
Grab-and-Go Nutritious Bowls
The Worthy Bowl is Packed with Fruits, Veggies, Protein & Fiber
Trend Themes
1. Plant-based Grab-and-go Bowls - There is a market for nutritious, plant-based grab-and-go bowls like the Worthy Bowl that can offer an alternative to sugar-heavy smoothies.
2. Innovative Smoothie Alternatives - Companies can create innovative alternatives to smoothies that are still easy-to-consume and packed with nutrients.
3. Unconventional Ingredients - Using unconventional ingredients like vegetables and legumes in grab-and-go bowls can appeal to health-conscious consumers.
Industry Implications
1. Healthy Fast Food - The Worthy Bowl demonstrates a need for fast, healthy options that are convenient for on-the-go consumers.
2. Plant-based Foods - The Worthy Bowl taps into the growing trend towards plant-based foods and offers vegan and vegetarian options.
3. Convenience Food - The grab-and-go nature of the Worthy Bowl makes it an appealing option for the busy consumer looking for quick and healthy food options.