In conjunction with the annual Crankworx mountain biking competition in Whistler, British Columbia, nutritional bar brand CLIF Bar put together an activation Basecamp complete with an innovative 'Build-a-Bar' workshop that encouraged attendees to personalize their very own CLIF bars. The experience focused on using featured and local ingredients. The seminar was lead by CLIF Bar's own Nutrition Strategist at CLIF Bar & Company, Tara Dellolacono Thies, with the content providing hands-on education about healthy and nutritional snacks options for both athletes and consumers.
The 'Build-a-Bar' workshop featured a blend of popular CLIF Bar ingredients as well as Whistler-specific options that were in season, such as berries and maple syrup. Guests were educated on healthy carbohydrates, proteins, antioxidants and natural sugars that are ideal for sustaining the body in snacks eaten between meals. Each individual was able to select five ingredients for their own personalized bar and name the snack to their liking.
The ability to personalize energy bars allowed attendees ranging from professional mountain bikers, media and activity enthusiasts to tailor the snack to suit their lifestyles and fuel necessities.
Photo credits: Carmen Freeman-Rey
Nutritional Bar Workshops
The CLIF Bar 'Build-a-Bar' Seminar Offers Energy Bar Personalization
Trend Themes
1. Personalized Food - Customizing food to individual preferences and nutritional needs is a growing trend in the food industry and provides opportunities for innovative business models.
2. Healthy Snacking - Consumers are increasingly looking for healthy, convenient snacks that provide sustained energy throughout the day.
3. Nutritional Education - Providing nutritional education and hands-on experiences for consumers is becoming more important as people look to make informed decisions about their food choices.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards personalized food and healthy snacking by offering customizable products with a focus on nutritional value.
2. Wellness and Fitness - The wellness and fitness industry can incorporate personalized food and nutritional education services into their offerings to provide a more comprehensive approach to health and wellness.
3. Event Planning - The event planning industry can offer personalized food and nutritional workshops as a unique and engaging addition to conferences and other events.